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Welcome to
my domain
As a Creative Director with over two decades of experience across cultures, categories, and platforms, I captain teams in creating what doesn't exist. My design-led work comes to life at the intersection of science and art, and I don't play safe.
From global agencies in India to entrepreneurial stints in New York and Vancouver, my journey spans sales, advertising, design & innovation. This breadth enables me to create transmedia stories, versatile brand systems, and immersive platforms. I'm also quite skilled on the dance floor, in the ring, and with a football.
I lead a bold, authentic life. And it's downright exciting.
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Ammuition
Vision + Strategy
People + Leadership
Business + Influence
Cultural Intelligence
Design Thinking
03
Recognition
MICROSOFt • 2012
This one's a bit special. We reimagined how news was presented, consumed, created, and streamed. In the words of Steve Ballmer and Vikram Chandra (CEO of NDTV Group), "This is a breakthrough idea" This was a competition with over 100 entries from multinational technology companies. The five finalists included Accenture, Sapient Nitro, Aditi Technologies, Ogilvy and us, a motley team of three.
New York Festivals • 2010
BusinessWorld • 2011
CNBC TV 18 • 2009
Featured on CNBC-TV18
Young Entrepreneurs
ECONOMIC TIMES • 2008
afaqs • 2008
Campaign Brief Asia • 2008
Ranked 671 Among the 1000 Hottest Creatives in Asia by Campaign Brief
OTHERs • 2008
Clio
One show
Cannes Lion
Adfest Asia Awvards
Applied Arts
Outdoor Asia Awards
Goafest Abby
Bangalore Ad Club Awards
Copywriter of the year
WPP most outstanding work
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This is the
best part.
At forty two
I went back
to school.
MIT • 2017
Design Thinking & Innovation
The executive program blends the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation.
IGNOU • 2019 - 25
Anthropology & Psychology
Bachelor of Arts
Social & Cultural Anthropology, Ethnographic Filmmaking, Emotional Intelligence & Competence, Psychological Research, Counselling, Industrial & Organizational Psychology, Youth, Gender & Identity.
2025 - 2026
MDes - Digital Experience Design
Too curious to stop learning.
05
Trajectory
BMEG • 2022 - Present
Chief Creative Officer
BMEG is an integral part of VerSe Innovations, a $5 billion media-tech enterprise behind Asia's largest content platforms, including Dailyhunt and Oneindia, reaching over 700 million monthly users. At BMEG, I'm on a mission to make creativity a distinguished part of the company's DNA, a fundamental way of thinking, building, and scaling. Now, that's a formidable undertaking!
Anto Capital • 2020 - 2022
Creative Consultant
I worked closely with the founders of venture-backed startups in India, Canada, Africa and the United States to develop innovative business models, brand strategy, identity and communication.
HAPPY mcgarrybowen (Dentsu MB) • 2019 - 2020
Executive Creative Director
Integrated+Design
I hung up my boots as an entrepreneur and returned to familiar chaos. A much-needed return to civilisation.
Hungry & Foolish INC. • 2009 - 2019
Co-founder & Creative Lead
An extremely rewarding but challenging decade. The learning curve was steep and life-altering. Stay hungry, stay foolish.
Rediffusion Y&R • 2003 - 2008
Sr Creative Director
Electrifying five years under the mentorship of Ramesh Srivats, oh boy did I grow.
Lowe Worldwide • 2003
Brand Services Manager
A short significant stint.
J Walter Thompson • 2003
Sr Account Executive
A short insignificant stint.
Grey Worldwide • 2001 - 2002
Account Executive
My first advertising job. Loved every moment.
BIRLA 3M • 1998 - 2001
Sales Executive
I'm a good salesman. Never sold anything to anyone who didn't need it.
TAJ Residency • 1997 - 1998
Airport Facilitator
I was 19 and this was my first job. It's an honour to have worked for the TATA Group.
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Categories
Brands
Categories
#Technology #FMCG #FinancialServices #Lifestyle #Durables #Telecom #Sport #Alcobev #HealthCare #Gaming #Media
brands
Tally • Nexverse • Oneindia • Dr.Treat • Penta Esports • Embibe • Uber • Wildcraft • Mfine • Van Heusen • True Caller • Swiggy • Lenovo • Zynga • ICICI Prudential • Blaupunkt • NDTV • Lipton • Coke • ITC Foods • SugarFree • Britannia • ING • United Breweries • Airtel • Kamasutra • RCB • Fairstreet
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Values
Ingenuity
Integrity
Insanity*
Clarity
*Vivid imagination.
08
Method
Scientific
Strategic
Artistic*
*Above all artistic.
09
Disclaimer
I'm grateful for the organisations & bright minds I've been lucky to work with. Committed teams that believe in something bigger than themselves.
Every achievement & breakthrough carries the imprint of those who've inspired, and stood by me.
The credit is never mine alone.
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